What We Do

We do more than produce award-winning, strategic, effective direct mail for progressive candidates and causes. We help unions communicate with their members and the public. We guide elected officials through challenging environments, helping them rally the public support needed to effect real change. We craft messages that move people. We act as general consultants and strategists. We win elections.

Strategic Direct Mail

Great mail begins with a strategy. That's why we comb through the data to define the strategic goals. We then offer concepts, write the copy, direct a personalized photo shoot, design and produce award-winning direct mail pieces. We handle the printing, addressing and mailing so you don't have to, ensuring that the right mail gets into the hands of the right people.

Initiative and Proposition Campaigns

As Initiative and Issue campaign managers, we run tightly focused campaigns bringing together the critical elements -- research, public relations, coalition building, targeted direct mail, Internet and grassroots organizing -- into a tight, unified strategy. Our clients turn to us to win important ballot box battles for health care, environmental preservation, workers' rights, education funding, civil rights, transportation and economic development.

Internet Advertising

In partnership with AKPD Media, we are applying techniques and "best practices" pioneered by the Obama for President campaign, bringing the most modern internet advertising techniques to political campaigns at every level of the ballot.

General Consulting

When a political win isn't on the line, but public opinion is, we develop effective campaigns to raise awareness, and change opinions on key issues. For example, The Strategy Group recently helped California's Assembly Democrats navigate a difficult budget environment, providing strategic and message guidance throughout the process that defined achievable goals and mapped a path to reach them.