Doug Herman

626-535-0712

Douglas Herman works in The Strategy Group's Los Angeles office. An experienced communications strategist and direct mail consultant, Doug has served as a campaign manager and created direct mail for winning candidates from city hall to the White House.

In the 2004 Presidential campaign, Doug developed and wrote the direct mail for Senator John Kerry's come-from-behind victory in the Iowa caucuses, helping convince thousands of veterans to show up for their first-ever caucus to support fellow veteran John Kerry, boosting him to a victory that helped sew up the Democratic nomination for President.  That fall, Doug created direct mail for the Kerry-Edwards ticket in the crucial battlegrounds of Ohio, Pennsylvania, Wisconsin and Iowa.

Doug helped to engineer one of the largest and most successful coordinated campaign programs in the country.  Working with U.S. Senator Tom Harkin, Governor Tom Vilsack and the Iowa Democratic Party in 2002, Doug helped solicit and collect 50,000 absentee ballots in the mail from unlikely voters who had been targeted based on the likelihood they would not vote in the election. These voters helped provide Senator Tom Harkin and Governor Tom Vilsack with much larger winning margins than observers originally predicted.

Doug has worked as the general consultant on multiple gambling referenda, engineering several dramatic turnarounds to help create victories in hard-fought, high-profile local elections.

Prior to joining the Strategy Group, Doug was a partner in the political consulting/direct mail firm of Ambrosino, Muir and Herman based in San Francisco. Over the course of five election cycles with the firm, Doug created and produced direct mail for hundreds of state and federal campaigns.  Doug was one of the early pioneers at the leading political web site Voter.com. He started and managed the Washington, D.C. office and helped to design the site for launch.

Doug has extensive overseas experience as a public relations strategist designing comprehensive privatization communications programs for the governments of Zambia and Nepal.

Holding a B.A. in Political Science from the University of Iowa, Doug currently resides in la Crescenta, California.