Douglas Herman

Douglas Herman is a veteran political strategist, running The Strategy Group's West Coast office, based in Los Angeles. Campaigns & Elections Magazine named him one of the top 50 influencers in California today. Political candidates, progressive organizations and elected leaders in California and across the country rely on Doug’s extensive political expertise to guide their work and communicate effectively with decision makers, the media and voters to win campaigns.

Doug was one of the chief mail strategists for Obama for America in the 2008 and 2012 campaigns. He is also the lead strategist for the California Labor Federation helping create cutting-edge micro-targeting efforts like the Million More Voters program, which was used to fuel statewide victories in the last two cycles.

In 2012, Doug also served as a lead advisor to help defeat California’s Proposition 32, a ballot initiative designed to restrict labor unions from the political process in California. Doug’s work in the critical research and analytical phases of the campaign led to a strategy centered on rebranding the ballot initiative, leading to a 14 percent victory margin for the No campaign.

He also led the winning 2012 statewide campaign to reform term limits in California, notable for its reliance on digital and earned media as the primary communications methods.

Veteran Congressman Henry Waxman turned to Doug in 2012 to help defeat the wealthiest self-funded congressional opponent in the country. Waxman had not faced a meaningful challenge for his seat since first elected to Congress in 1974 - that changed when California’s redistricting placed him in a district where half of the voters were new to the Congressman. Doug helped guide voter targeting and paid communications that helped Waxman retain his seat– despite being outspent by more than 5 to 1.

A native Iowan, Doug remains deeply engaged in Iowa politics, including serving as an advisor to Congressman Bruce Braley. Doug managed the direct mail for Senator John Kerry's come-from-behind victory in the 2004 Iowa presidential caucuses, helping convince thousands of veterans to show up for their first-ever caucus to support fellow veteran John Kerry, boosting him to a victory that helped sew up the Democratic nomination for President. That fall, Doug created direct mail for the Kerry-Edwards ticket in the crucial battlegrounds of Ohio, Pennsylvania, Wisconsin and Iowa.

Doug has also worked extensively in the international arena, providing consulting and guiding communications strategies for political leaders and parties in Ghana, Nigeria, Zambia and Nepal.

Doug graduated from the University of Iowa and lives in La Crescenta, CA with his wife and son.